Current:Home > reviews'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -Aspire Money Growth
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-19 03:05:25
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (5)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- A Shadowy Corner of International Law Is Threatening Climate Action, U.N. Expert Warns
- Powerful gusts over Cape Cod as New Englanders deal with another washed-out weekend
- Company bosses and workers grapple with the fallout of speaking up about the Israel-Hamas war
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Supreme Court pauses limits on Biden administration's contact with social media firms, agrees to take up case
- Canada recalls 41 of its diplomats from India amid escalating spat over Sikh slaying
- Former Albanian prime minister says he’s charged with corruption and money laundering in land deal
- DoorDash steps up driver ID checks after traffic safety complaints
- 5 dead and 5 injured — names on a scrap of paper show impact of Gaza war on a US family
Ranking
- A South Texas lawmaker’s 15
- NASCAR Homestead-Miami playoff race 2023: Start time, TV, streaming, lineup for 4EVER 400
- Fear grows of Israel-Hamas war spreading as Gaza strikes continue, Iran's allies appear to test the water
- A Suspect has been charged in a 1991 killing in Arkansas that closes a cold case
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- A Shadowy Corner of International Law Is Threatening Climate Action, U.N. Expert Warns
- Kourtney Kardashian Shares Heartfelt Birthday Tribute to Kim Kardashian After TV Fights
- How a weekly breakfast at grandma's helped students heal from the grief of losing a classmate
Recommendation
Average rate on 30
Philippines says its coast guard ship and supply boat are hit by Chinese vessels near disputed shoal
Mother arrested after dead newborn found in garbage bin behind Alabama convenience store
North Dakota lawmakers are preparing to fix a budget mess. What’s on their plate?
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
Four decades after siblings were murdered in Arkansas, police identify a suspect: their father
You're Going to Want to Read Every Last One of Kim Kardashian's Wild Sex Confessions
Elite gymnast Kara Eaker announces retirement, alleges abuse while training at Utah